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Custom Software for Growing Businesses

Rails Apps, AI CRM &
Smart Marketing

DEL Software builds custom Ruby on Rails applications, AI-powered CRM systems with GoHighLevel, intelligent voice agents, and local newsletter marketing campaigns that drive real results.

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What We Build

Services & Deliverables

Each engagement is scoped, priced in US Dollars (USD), and delivered on a clear timeline. Here's exactly what you get.

Custom Ruby on Rails Apps

End-to-end web application development on the Rails framework — from database architecture to production deployment. Ideal for SaaS products, client portals, and internal business tools.

  • Requirements analysis & technical specification
  • Database design (PostgreSQL / MySQL)
  • RESTful API & background job processing
  • Authentication, roles & permissions
  • Stripe or Square payment integration
  • Automated test suite & CI/CD pipeline
  • Deployment to Heroku, Render, or AWS
  • 30-day post-launch support included

AI CRM & GoHighLevel Integration

We implement, customize, and deeply integrate GoHighLevel CRM with AI voice agents, automated workflows, and lead-nurture sequences tailored to your business processes.

  • GoHighLevel account setup & white-labeling
  • AI voice agent configuration & scripting
  • Automated follow-up & nurture sequences
  • SMS, email & call workflow automation
  • CRM custom fields, pipelines & reporting
  • Third-party API integrations
  • Staff training & onboarding session
  • Ongoing optimization available

Local Newsletter Marketing

Strategic marketing campaigns delivered through established local newsletters and community email lists — getting your business in front of targeted, engaged local audiences who are ready to buy.

  • Local newsletter network identification
  • Copywriting & creative design
  • Audience targeting & segmentation
  • Campaign scheduling & delivery
  • Performance reporting (opens, clicks, leads)
  • A/B testing for subject lines & CTAs
  • Landing page creation & tracking
  • Monthly campaign management available
Our Process

How We Work Together

A transparent, four-step process from first conversation to delivered results.

1

Discovery Call

We learn about your business goals, tech stack, and budget to craft the right solution.

2

Proposal & Pricing

You receive a detailed scope of work with itemized pricing in USD — no hidden fees.

3

Build & Deliver

We execute with weekly check-ins, milestone updates, and full transparency throughout.

4

Support & Grow

Post-delivery support, optional retainers, and ongoing optimization to scale your results.

Transparent Pricing

Simple, Honest Pricing

All prices are listed in United States Dollars (USD). Payment accepted via Stripe and Square.

Starter
$5,500
one-time project
USD · United States Dollars

Perfect for small businesses needing a focused, single-feature build or campaign launch.

  • Single feature Rails module or GHL setup
  • 1 newsletter campaign (copy + delivery)
  • Basic CRM pipeline configuration
  • 14-day email support post-delivery
  • Stripe or Square payment integration
Get Started
Most Popular
Growth
$14,500
one-time project
USD · United States Dollars

Full-stack Rails app or complete GoHighLevel CRM build with AI voice agents.

  • Full custom Rails application (up to 10 models)
  • GoHighLevel CRM full setup + AI voice agent
  • 3 newsletter campaigns with A/B testing
  • Stripe & Square payment integration
  • Automated workflows & lead nurturing
  • 30-day post-launch support
  • 1-hour staff training session
Get Started
Monthly Retainer
$4,500
per month
USD · United States Dollars

Ongoing development, marketing campaigns, and CRM optimization on a recurring basis.

  • Up to 40 development hours / month
  • 2 newsletter campaigns / month
  • CRM management & optimization
  • AI voice agent updates & scripting
  • Priority email & phone support
  • Monthly performance report
  • Cancel anytime (30-day notice)
Get Started

Custom enterprise quotes available. All prices in USD. Contact us for a tailored proposal.

Secure Checkout

We Accept All Major Payment Methods

Your payment information is handled securely. We process all transactions through Stripe and Square — two of the world's most trusted payment processors. We never store your card details on our servers.

PCI DSS Compliant

All card data is tokenized and encrypted in transit. We comply with Payment Card Industry Data Security Standards (PCI DSS) through Stripe and Square's certified infrastructure.

HTTPS Encryption

This entire site is served over TLS/HTTPS. All data transmitted between your browser and our servers is encrypted end-to-end.

No Card Storage

DEL Software never stores card numbers, CVV codes, or banking credentials. All sensitive data is handled exclusively by Stripe and Square's PCI-certified vaults.

Get In Touch

Let's Talk About Your Project

We respond to all inquiries within 1 business day. Reach us directly via email or phone — not just a contact form.

Email hello@delsoftware.io
Phone / SMS +1 (515) 420-1872
Business Hours

Mon – Fri · 9 AM – 6 PM Eastern Time (ET)

Based In

United States

Send Us a Message

Tell us about your project and we'll get back to you within 1 business day.

By submitting this form you agree to our Privacy Policy and Terms of Service. We'll never share your information with third parties for marketing purposes.

Business

DEL Software
United States
hello@delsoftware.io
+1 (515) 420-1872

Services

Custom Rails Applications
AI CRM & GoHighLevel Integrations
AI Voice Agents
Local Newsletter Marketing Campaigns

Support Hours

Monday – Friday
9:00 AM – 6:00 PM ET
Response within 1 business day
hello@delsoftware.io

Legal

Privacy Policy
Terms of Service
Refund & Cancellation Policy